The moment you hear a diagnosis, time seems to stop for patient and family alike. Feeling overwhelmed by unfamiliar test results and the changes ahead is completely natural. Care Advisor stays with you through that time — helping you calmly sort out the information you need now, your daily life, and the road ahead.
The moment a diagnosis is spoken, patient and family come to a stop together. How do you read the lab report the doctor handed you that day? How do you get through the next week — and with whom? What happens to work, sleep, and meals? No one tells you.
We started Care Advisor for the people behind these numbers.
THE NUMBERS BEHIND THE NEED
More than 10.26 million Koreans are now aged 65 or older (as of 2024); 2.73 million live with cancer, 1.05 million with dementia, and roughly 3 million with rare diseases. Yet 80% of the family caregivers beside them live with depression, burnout, and guilt.
Koreans aged 65 or older (2024)
People living with cancer
People living with dementia
People with rare diseases
Family caregivers reporting depression, burnout, or guilt
Depression among young family caregivers (vs. peers)
A clinic visit lasts five minutes, but a patient's day lasts 24 hours. Taking medication, getting tests, managing meals, steadying the heart — someone has to help design that time safely. Care Advisor takes responsibility not for the 'inside' of medicine, but for what stands beside and behind it.
“I could have done more for them.” Korean family caregivers rarely find a place to rest between guilt and responsibility. We see the family caregiver not as 'the patient's assistant,' but as someone who also needs care. When the caregiver breaks down, the patient's care breaks down with them.
In Korea's long-term care hospitals, 79% of care aides are in their 60s or older, and 46% are foreign nationals. We see care aides not as 'listings to be matched,' but as colleagues we work with. Transparent fees, digital career cards, standard work contracts, medical-term translation, safety alerts — only when care aides can keep their dignity is the quality of the patient's care assured.
Existing care services see only one of the three. Medical apps see only the patient, information forums only the family, matching apps only the aide — each exists on its own. But real care is something all three build together.
Care Advisor runs a single care graph centered on the patient, where family and care aide come together. Who handled the medication, who accompanied the hospital visit, who covered extra days of care — effort and costs once scattered become visible on one screen. Misunderstandings within families, and friction between families and aides, only begin to resolve once they can be seen.
ONE CARE GRAPH
One care graph
Patient
24 hours outside the hospital, kept safe
Family
Information, emotions, and costs managed together
Care Aide
Transparent fees and a protected career
Not an outsourced call center — our own staff, credentialed in nursing, social work, and long-term care, answer you directly.
Care aide matching costs a flat 8% of the total. Families and aides alike can see it at a glance.
Every piece of medical content is reviewed, by name, by our partner clinicians. We help you safely check what you've read in online communities.
Korea has care-matching platforms for older adults in general, information platforms for rare diseases, hospital-specific apps, and patient communities that all play important roles. Every one of them is needed.
But an integrated platform where families of the seriously ill can address information, care staffing, and emotional support all at once — that seat was still empty. Care Advisor steps into exactly that place.
Between 2026 and 2030, Korea's ₩10-trillion private caregiving market, ₩2-trillion care-insurance market, and ₩4.7-trillion digital health market will be fundamentally reshaped. In the middle of that change, we intend to be the place patients and families lean on first — and stay with to the very end.
₩10T
Private caregiving market
₩2T
Care insurance market
₩4.7T
Digital health market
“We are building the place that families of the seriously ill in Korea turn to first — and that is still beside them at the end.”
A patient's time runs far longer than medical time,
and the family's heart must carry all of it.
Care Advisor helps you design that time — together.